3 Black Friday Sales Ideas for Photographers from a Virtual Assistant
Today I wanna dive into 3 Black Friday sales ideas for photographers (straight from your friendly neighborhood virtual assistant 💕). And if you think I’m crazy for talking about Black Friday in July…I want you to keep reading.
The day after Thanksgiving is one of the largest sale days of the year, and it’s definitely an amazing way to boost income before the slower booking season of the holidays. But let’s be honest: it’s a bitch to organize & market.
Not only are a million people vying for your audience’s attention during Black Friday, you also want make sure you don’t end up glued to your computer screen while everyone else enjoys Turkey leftovers & naps. Ya know!?
Having an automation is KEY, and you’ll definitely want to have all of this mapped out in advance. Thus, why you might want to consider making a plan now versus when the busy Fall season begins.
Do I have you convinced? ;) If so…
Here are 3 Black Friday Sales Ideas for Photographers —
A Set Reduced Rate on a Popular Package: Let’s say you’re a boudoir photographer…you can offer a limited number of spots with a reduced session fee. Create urgency by capping the number of shoots that can be booked (or the window of time) though!! Don’t want it to seem open ended. For example: “Get $200 off your session fee! Must book by Sunday, November 26th!” or “Get $500 off any Collection! Offer only available to 5 people so make sure to snag a spot soon!” This creates a reason for them to invest quickly. Otherwise you’ll be lost in the sauce with all the other sales.
A Free Add-On Product or Experience: This one is particularly good if you don’t have a lot of extra TIME to spend on fulfilling this offer in 2024. Let’s say you’re a family photographer, this can look like: “Book TODAY and receive a FREE 8x10 luxury canvas print of your family!” or “The first three people to book receive complimentary access to the client closest.” Think of something that you normally upsell, and offer it as an incentive for a limited amount of time (or spots) .
A Special Stylized Shoot: Do you have a session you’ve been itching to try creatively? But aren’t sure where it fits in your normal offers? BLACK FRIDAY IS YOUR FRIEND, MY FRIEND. Let’s say you’re a wedding photographer who has always wanted to do a styled studio shoot for couples. Maybe something spicy! Or just a cool set-up! This is a unique opportunity to offer it, and make some $$ while also getting to try something new. (You might need to do a model call to have marketing materials for this, something to consider!) This would look like: “LIMITED EDITION Styled Shoot! I NEVER offer something like this, but I just can’t help myself this year! These shoots are so fun and I’m obsessed with the photos. Book this limited edition shoot now - only 5 spots available” (Remember, we are doing HEAVIER selling during Black Friday).
There are a million ways you can make Black Friday your own! Just remember to warm your audience for your deals weeks in advance, and to prepare the backend of your business before that. It can be a highly successful sales day (and a way to grow brand awareness) - but it DOES require some upfront work & attention.
If you want help with your Black Friday sales…I have something coming that will be just for you. Reach out HERE to learn more.
