Clients Can't Read Your Mind | Virtual Assistant for Photographers

Here is something to realize as a small business owner: your client can’t read your mind.

Sound basic? That’s because it is. But sometimes it’s those most basic things that we miss.

a graphic from a virtual assistant that says "your ideal client can't read your mind"

As a small business owner you have spent hours and hours pouring over your workflow, your offers, your client experience…all of it.

And then you go to show up online, display your portfolio of work, and wait for clients to effortlessly sign up. I get it, I’ve been there too.

But the frustrating reality is, your portfolio is not your biggest selling point.

I know, it fucking suck and I truly wish that what you’re creating was the catalyst for everyone to hit the “contact me” button and submit an inquiry. And while some people will immediately resonate with your art and hire you on the spot, the reality is that most people need more information.

an orange graphic for small business owners about ideal clients

I know I do as a buyer! I don’t go to make a large purchase and buy the first one that looks good. That’s part of your pain point as an artist in a saturated industry: there are a lot of people who are good at what you do.

BUT. It’s not all bad news.

What sets you apart is you

and

the way you run your business.

I don’t know about you, but I would pay good money for someone who would save me time.

I will invest with someone who is prompt with emails rather than waiting in the dark after a large purchase.

I will throw my money at someone who shows me they know what they’re doing & can handle problems that arise.

I won’t think twice about purchasing once I know all the other perks I’m getting alongside my purchase.

Do you tell your clients about those things? clients can't read your mind, so it is literally your job to share those things.

Canva graphic for small business owners like photographers and videographers

Yes, your art is front and center. But maybe you offer 24hr sneak peeks. Do you have prep guides? Do you respond within a few business days? Do you show up with snacks and drinks? Do you offer ANYTHING custom? Do you have a Facebook group? Do you offer styling advice for sessions?

If the answer to any of these things is yes, you need to be talking about them. Why? Because clients can't read your mind.

I want you to sit and think through your client experience. Your workflow. Your WAY of doing things that plays to your strengths.

Start talking about it in your Instagram stories. Make a funny reel. Share a post going through your process.

And this isn’t a one-and-done situation either, these are pieces of content you are going to regularly blend through your social media presence. So when your new ideal, dreamy customer lands on your page: they are enthralled not just with your work but with how great it would feel to be YOUR client.

You gotta start thinking about your offers as a whole, and start talking about them because again,

clients can't read your mind.